The whole world is in the danger of Coronavirus Outbreak. However, the spread is dangerous, but still, there is some hope left on the horizon. The virus has not only caused thousands of deaths worldwide but due to its easily transmit nature, there has been a global lockdown in many countries which is affecting businesses and economies of the many countries.
As a business owner, we completely understand how reluctantly you wish to save your business in this COVID19 epidemic. You must have realized, that as the cases are continuously increasing, the virus is not going to end easily.
But this is not a time to panic, instead keep your calm, stay at home, and do what you can do from your home to uphold your business. In this article, we, the best digital marketing agency in Jaipur, have given you some suggestions that can increase the online presence of your business in this critical time.
Leverage Social Media For Connecting With Your Customers:
Everyone is fighting with this virus in their own manner. People have been locked down in their homes, and are in continuous use of Social media. Hence, it is the perfect time to show your support to your customers, and business relatives through social media. You can share the relevant ideas of activities to do in this quarantine, preventive measures of coronavirus outbreak, and other things as well.
PPC Would Be A Good Idea:
As the complete population is in constant touch of their smartphones, no time would be better than this for PPC marketing. Also, the cost for pay per click is already in these days, hence you don’t need to dig a hole in your pocket for PPC marketing. It would be the best way to cross your competitors with clear-cut PPC marketing
Local SEO & Online Reviews Are Now More Important:
As people are not travelling and are staying at home, therefore they look for nearby locations for purchasing essential items. Henceforth, you can use local SEO strategies for the keyword of “near me” searches. So, when a customer search “grocery store near me” your shop must come on the top results.
However, it doesn’t end here. Don’t forget about the importance of positive reviews from your previous customers on Google. A good online reputation is highly important in this pandemic because it will connect more audience which can turn into long time patrons.
Get Ready For The Bounce-Back Surge:
Sooner or later, this crisis will be over, and when the crisis will get over customer will return to their normal spending habits. Therefore, you should remember, that SEO is a long-term strategy, whatever you will do now, it will be a part of people’s lives later.
Hence, don’t pause your SEO activities, get more links by guest posting on top ranking websites. When people will visit your site they can become your customers in the normal time.
Don’t forget Special Offers:
It is best to increase your brand value or reputation by offering discounts to your customers. E.g. Amazon is offering free audiobooks to kids who are at their home and can’t go to school. Many other educational websites such as Ahrefs, Udemy etc. are offering their courses for free. Think about what offers you can give to your customers for free or on a discount that might help them at this time
Stay Ahead Or Jump In Front Of Your Competition
SEO can help your business in increasing organic traffic to your website and staying ahead in your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.
Finish Your Digital To-Do lists:
As you don’t have any “in-person” meeting neither you require to go to the office, therefore your schedule is free. So, you can go through all your half baked digital marketing ideas which were you never able to pay attention. Now you can think again about underperforming marketing campaigns.
We at Jvatec, the best digital marketing agency in Jaipur can help you in enhancing the online presence of your business in this pandemic. We are having SEO, SMO, and complete digital marketing agency experts who bring your site in the top Google results.